Are you already at that stage where you consider expanding your business? Do you feel like selling abroad is the next natural step for your online growth? If your ultimate goal is to build global brand awareness, then the next step in your business plan should be cross-border ecommerce. There are a few things you need to consider before you open up abroad. The first and most important thing when it comes to cross-border e-commerce is to thoroughly explore your options and decide where to sell.