If you’re just starting an online business, you’re probably wondering on which product category you need to focus. Sometimes it depends on suppliers, sometimes it depends on your location but in most cases, it really is about trending e-commerce products and what consumers are willing to give their money for.

A few months have already passed since 2018 came and we can slowly start recognizing the trends of the year. Below you will find the top 10 trending e-commerce products in 2018, supported by Google Trends screenshots.

This will help you even if you already own a webshop by giving you a direction to what else you can offer that is bound to be successful.

Portable Power Banks

tesla's powerbank

These seem to never go out of style. More and more people traveling are looking for power banks to get them through the long journeys that lack power sockets nearby.

It’s trendy now to have them in funky and lively colors, as well as to produce them smaller than what was modern before.

screenshot from google trends about power banks
What Google Trends has to say about Power Banks

Phone Cases

photo of a phone case
Photo by Dan Gold on Unsplash

or Phone Accessories are always a trend. With the drastic increase of smartphones in people’s lives, phone case products are extremely frequently bought.

This is a great e-commerce category to invest in because you can always buy lots of them for cheap and sell them for more.

screenshot from google trends about phone case
What Google Trends has to say about Phone Cases

Instant Camera

photo of an instant camera and laptop on a blue background
Photo by Emma Matthews on Unsplash

Instant cameras were the hit of 2017 and they seem to continue with the same speed during 2018. Of course, there was a huge increase in purchases and google search for gifts during Christmas about instant cameras but now it continues to be as big of a trend as it was during the year before.

This has a lot to do with the uprising of Instagram’s culture and many influencers posting mini instant photos. If you get on that train, you’re in for a treat.

screenshot of google trends about instant camera
What Google Trends has to say about Instant Camera
screenshot of google trends
What Google Trends has to say about Insta Camera (similar searches)

Star Lamps

star lamp

Many posts on the Internet about trending e-commerce products in 2018 mention flame lamps. The truth is that, yes, flame lamps are trendy now but they don’t seem to beat the uprising trend of star lamps.

screenshot of google trends about star lamps compared to flame lamps
What Google Trends has to say about Star Lamps compared to Flame Lamps

Portable Projector

portable projector

No one seems to know why but portable projectors seem to be a huge trend. I guess it’s super cool to wear a projector in your pocket.

But we are living in times where to be an entrepreneur is the way to go and pitches can always be presented with this portable e-commerce product.

screenshot of google trends about portable projectors
What Google Trends has to say about Portable Projectors

Beard Oil

beard oil

Yes, this is extremely trendy. The hipster look is the way to go and nothing maintains it like beard oil for the boys.

You can hop on that e-commerce train, it won’t be a mistake.

screenshot of google trends on beard oil
What Google Trends has to say about Beard Oil

Herb Planting

herb plants
Photo by Markus Spiske on Unsplash

Anything related to herb planting, like pots, herbs, accessories that go with it or accessories that represent it is an interesting investment. So, to all the flower shops, now is your time to shine.

People seem to have gone crazy about planting and honestly, we’re happy this is a trend in 2018.

We do dare say even Google Trends isn’t so accurate in this case because people don’t just go and search for “herb planting”, they often browse through webshops and search for “herbs” or “herbs to plant”, etc.

screenshot of google trends on herb planting
What Google Trends has to say about Herb Planting


picture of a backpack
Photo by Jeremy Bishop on Unsplash

Backpacks are never out of fashion. We always need them whether we travel or whether we just want to carry our laptops inside them. People love investing in good backpacks because it’s not a product you will buy again soon. It’s a purchase they do that lasts forever. Or so they think.

screenshot of google trends on backpacks
What Google Trends has to say about Backpacks

Healthy Food

healthy food in a bowl
Photo by Tran Mau Tri Tam on Unsplash

Gluten-free, drinks-to-go, healthy, healthy, healthy. The mantra to all young adults. Get the millennials inside of your webshop by offering everything gluten-free and healthy.

screenshot of google trends on healthy food
What Google Trends has to say about Healthy Food


picture of a woman putting on leggings
Photo by Manki Kim on Unsplash

Leggings will always be a trend. They’re comfy, they’re warm, they always show a nice touch to an outfit and there is no way that women will stop wearing them even in the summer. Our advice is if you’ve got a fashion e-commerce shop, pack it with leggings and watch the rise of your sales.

screenshot of google trends on leggings
What Google Trends has to say about Leggings

Here they are. The top 10 trending products online in 2018. Invest in them and you won’t be on the losing side.

We’d love it if you share in the comments your opinion on the matter and what you think in your experience is the best investment.

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